Understanding of relational and interpretive perspective Essay

Understanding of relational and interpretive perspective - Essay Example In this research language was identified as having several components including words and action. This was an important indication to refute the general misconception that language and communication are all about speech word and for that matter words. In fact, the seminar was an important avenue for realising the role that actions play in communication. Action was identified to be useful in forms of language such as non-verbal communication including gestures. Another core area of the seminar was that actions in language come with a number of relations. This opened the door to relating language to relational and interpretive perspective. This is because once the relations are made in the course of language, listeners and on-lookers make interpretations of the language that is put across to them. Two major theories were introduced by Gergen. These were centripetal and centrifugal power. It was realised that the effect of this power cause a lot of leaders of the world to resist change. Further discussions on the chapter and seminar have been done below. Discourse and analysis are coherent phenomenon. This is to say that discourse comes with analysis. Even in cases where discourse is soliloquy, it is very much likely to contain some level of analysis because the singular speaker may want to have some meaning out of what he or she says to him or her self. Ankati explains that even though there may be many definitions of discourse, â€Å"One thing they all agree on is that the analyst's first focus must be on language, and what it does in the world.† This means that the focus of discourse is on language. Norquist (2012) gives a linguistic definition to discourse, explaining it as â€Å"a unit of language longer than a single sentence.† This means that discourse entails the delivery of a series of sentences to put across a core message discourse of sadam hussein Discourse is an inevitable phenomenon in leadership at all levels. Corporate managers, paren ts and political leaders all use discourse to achieve various purposes. It is for the reason that people use discourse very often that there is the term, discourse practice. This discourse practice may be either through words or action. Among leaders of this world whose discourse practice are commonly analysed and discussed is Saddam Hussein. Very outstanding among the discussion of the discourse of Saddam Hussein is the political discourse he used over his people as the President of Iraq. From a very broad perspective, Bengio (2002) describes Saddam’s political discourse as one that is filled with propaganda. This, according to the writer created a phenomenon known as â€Å"Saddam enigma†. Like in the case of Saddam, Bengio (2002) notes that â€Å"under any regime, political culture is built on public discourse.† This means that the kind of political discourse that a ruler puts across has the power of creating an identical political culture. This political cult ure could be linked to the relation that people build towards the political regime in question. This therefore means that both relational and interpretive perspectives are represented in political discours

International Legal and Ethical Issues in Business Essay - 3

International Legal and Ethical Issues in Business - Essay Example Indeed, it is the global market leader in various pharmaceutical fields especially in hormonal contraception and crop protection (Bayer, 2010). Bayer is among the few multinational enterprises that have diversified their pharmaceutical production business with other ventures. The company has been under pressure from its investors to follow the example of ICI that divested its pharmaceutical arm Zeneca, in bid to strengthen the company’s drug business and free it from the cyclical nature of Bayer’s other chemical businesses (Rugman, 2005, P.128). The Bayer group is managed through holding of four product-oriented companies - Bayer healthcare, Bayer chemicals, Bayer crop science and three service industries (Bayer Technology Services, Bayer Business Services and Bayer Industry Services), with each company being managed independently in efforts to improve individual primary competencies (Rugman, 2005, P.129). Bayer Group business units are mainly concerned with researching the possible market demands, embarking on marketing campaigns, and taking the required product to the market, with most units concentrating on a single business of the Bayer businesses. Its FSAs includes the drugs in pre-clinical trials, R&D labs, and the patented products (Bayer, 2010). Challenges and legal barriers Bayer pharmaceutical companies face many challenges in the global market especially from generic drugs companies, thus Bayer is among the strong global advocate against generic-drug and will go to any high length to delay the introduction of the lower priced generic drugs to the market. These challenges includes: first, there are global campaigns to push domestic companies to excel internationally, leading to changes in patent legislation that might affect the length of life of the patented products FSA or the benefits that Bayer may accrue as a result of that FSA (Rugman, 2005, P.129). Secondly, the generic brand companies infringe its patent right; for example, in Oc tober 2001, the generic manufacturer Apotex, accepted an order from the Canadian government to supply Cipro, an anthrax fighting drug in violation of Bayer’s rights (Rugman, 2005, P.129). Additionally, â€Å"an Indian court on 9 February 2010 declined Bayer’s latest attempt to introduce new measures to prevent generic competition in India; Bayer was trying to install a new barrier to generic competition by delaying the approval process that generic drugs are subject to following in order to be sold in India; by delaying the registration until after patent expiry would have prevented timely entry of new competitors, and extend the monopoly of the sole patent-holding manufacturer† (MSF, 2010). This scenario has been witnessed in other countries such as Thailand. Bayer’s argument was based on well-recognized international trade convection of TRIPS-Plus patent rules. These are rules â€Å"that are intended to broaden the scope and prolong the period of monop oly while still maintaining the high prices of the patents holders by offering the patent holders exclusive rights to the market without any introduction of generic drugs to the new market until their patent expires† (Melendez-Ortiz & Roffe, 2009, P.164). Lastly, generic-drugs offer unfair competition to the patented drug since they are produced cheaply and are lowly priced thus offering hyper competition in the global mar