The Northern Renaissance as Expressed On Canvas free essay sample

This paper discusses the rich art history that stemmed from the artistic renaissance in northern European countries. This paper takes a look at the notable masterpieces of the artistic Renaissance in Northern Europe. The author pays close attention to the new styles of the times, the use of oils, light and shadow, and how expressing inner emotions became more prevalent than outer appearances on the canvas. The author looks in particular at the portraits The Arnolfini Portrait by Jan van Eyck, and The Ambassadors by Holbein the Younger. While the Southern renaissance is better known, the countries of the north Germany, The Netherlands, France, and England? also enjoyed a rich artistic renaissance, though slightly delayed. Historians dispute reasons as to why this so. Some argue that for reasons such as the bubonic plague and economic depression, it took the Northern countries a longer time to emerge from the dark ages. Another argument is that Northern artists were simply more reluctant to switch from the Gothic style they used in the past. We will write a custom essay sample on The Northern Renaissance as Expressed On Canvas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In any case, European patrons and artists prized their work and they were praised for their talents in working with oils and their mastery of detail. Northern art managed to progress at a surprising pace despite its delays. The two paintings used as references in this portfolio, The Arnolfini Portrait by Jan van Eyck and The Ambassadors by Hans Holbein the Younger, stand as examples of this. With only 100 years difference between them, it is important to examine what accounts for the changes by comparing the paintings in areas of characterization, chiaroscuro, medium, and artistic symbolism. In this way, the differences between Early and Late Northern renaissance art can be clearly defined.

Free Essays on Gender Wage Gap

As the graduation approaches, most students prepare for the life in so called â€Å"real world†. They are searching for the job, with hope to find what they desire; well-paid job for which they are best qualified. It is assumed that degree of qualification affects the degree of pay, however there are other aspects that have as much effect on the amount earned. One of these aspects is gender. So, even in the year 2001, chances are that I as a female graduate will make less money than the next male graduate whose grade point average was considerably lower than mine. To this day wage gap in gender is present in Canada, but fortunately it is decreasing with time. Woman’s work has always been under appreciated and woman’s capability was hardly ever recognized. It wasn’t until the beginning of 1900s that women joined paid work forces. Ever since than, women have been fighting for equal wages. The average wage rate for female workers has been below that for male workers for as long as statistics have been recorded. â€Å"In 1930,on average women earned about 53% of what men earned in Canada† (Altman and Lamontagne 3). However, in recent years, female wages have been approximately equal to 3/4 of the level of male wages. No one seriously disputes the existence of a gender wage differential. The disagreement primarily focuses on the cause of the wage differential. Is it the result of gender discrimination? Or is it the result of differences in other characteristics that are correlated with gender? â€Å" A study by Jacob Mincer and Solomon Polachek indicates that much of the gender wage difference is the result of differences in educational attainment and work experience. Erica Groshen and others have found that most of the remaining gender wage differential can be explained by differences in occupational choice† (Mackie 259). â€Å"Thus, the empirical evidence indicates that most (or all) of the male-female wage differential is due to g... Free Essays on Gender Wage Gap Free Essays on Gender Wage Gap As the graduation approaches, most students prepare for the life in so called â€Å"real world†. They are searching for the job, with hope to find what they desire; well-paid job for which they are best qualified. It is assumed that degree of qualification affects the degree of pay, however there are other aspects that have as much effect on the amount earned. One of these aspects is gender. So, even in the year 2001, chances are that I as a female graduate will make less money than the next male graduate whose grade point average was considerably lower than mine. To this day wage gap in gender is present in Canada, but fortunately it is decreasing with time. Woman’s work has always been under appreciated and woman’s capability was hardly ever recognized. It wasn’t until the beginning of 1900s that women joined paid work forces. Ever since than, women have been fighting for equal wages. The average wage rate for female workers has been below that for male workers for as long as statistics have been recorded. â€Å"In 1930,on average women earned about 53% of what men earned in Canada† (Altman and Lamontagne 3). However, in recent years, female wages have been approximately equal to 3/4 of the level of male wages. No one seriously disputes the existence of a gender wage differential. The disagreement primarily focuses on the cause of the wage differential. Is it the result of gender discrimination? Or is it the result of differences in other characteristics that are correlated with gender? â€Å" A study by Jacob Mincer and Solomon Polachek indicates that much of the gender wage difference is the result of differences in educational attainment and work experience. Erica Groshen and others have found that most of the remaining gender wage differential can be explained by differences in occupational choice† (Mackie 259). â€Å"Thus, the empirical evidence indicates that most (or all) of the male-female wage differential is due to g...

Energy Conservation Essay Example | Topics and Well Written Essays - 2000 words

Energy Conservation - Essay Example Use of fossil fuel to generate electricity is the largest contributor of carbon emission (Shorrock & Dunster, 2008 p.134). In property industries across the United Kingdom, emissions of carbon are due to different household chores such as, lighting, cooling, heating homes during winter and use of machines especially those that could be powered by electricity. In industries, carbon could be emitted through activities such as mining, manufacturing and construction. For example, the chemical industries, food industries, paper and mineral production, petroleum refining and primary metal production. These industries consume energy in vast quantities (Terry 2011, p.23). The United Kingdom is committed in reducing its carbon emission, and it has taken a number of steps in order to ensure that it keeps up with the fight against carbon emissions. The main ones include: Carbon Budget, CRC Energy Efficiency Scheme and Climate Change agreements. Carbon Budget would be established to curb green h ouse gas emission for a given period in the United Kingdom; the government would be committed in cutting the discharge by 80% by 2050. The CRC Energy Efficiency Scheme would be aimed at cutting emissions and achieving energy efficiency in the United Kingdom. The Climate Change Agreements entails conventions of the government with the energy intensive industries. Other strategies that the government has established to reduce emission of green house gases such as carbon emission include; carbon capture and storage, carbon offsetting, carbon valuation, carbon neutrality, climate change levy, climate change policy and regulations and European Union emission trading scheme (Miller 2008, p.150). Application of Issues to Property and Construction Industries Energy conservation should be enhanced in different areas where carbon could be extremely emitted. The greatest carbon emitted, could be due to burning of fossil fuel to generate electricity. Electricity in the United Kingdom could be c ommonly used in industries, construction, residential as well as transportation sector (Ellerman 2010, p.30). Conservation of Energy in Property Energy consumed in homes should be conserved for sustainability. This entails efficiency use of energy in a manner that meets the needs of the present without compromising the ability of future generation to meet their own needs. This need may comprise of using energy for lighting, heating homes, cooling and use of appliance especially those powered by electricity (Cline 2002 p.76). Energy could be used for heating homes especially during winter and cooling during summer. In United Kingdom, energy conservation could be enhanced by the establishment of Energy Saving Trust. Its mandate is to examine tips and advice on how one can reduce the energy bills as well check reduced carbon emission to the atmosphere. It also provides guidance on products that meets the criterion of energy efficiency and add label for easy access during shopping (Lern er, 2008 p.32). a) Heating On heating and hot water in homes, the trust provides tips to for energy efficiency use such as understanding the heating system. The UK governments have ensured that all homes use electric storage heater or the boiler and radiator. The electric storage heater could be discouraged due to its deep emission of carbon. It heats up water during at night when electricity is off-peak and at lower cost. Use of central heating could be highly regarded by the UK government

WAN, Architecture Overview Research Paper Example | Topics and Well Written Essays - 1500 words

WAN, Architecture Overview - Research Paper Example regard, this proposal aims at coming with up a clear description of the different types WAN connections that can be integrated into an organization (DiMarzio, 2001). The term WAN (Wide Area Network) refers to a large-scale internet connection that exists over a huge geographical terrain and typically connects two or more Local Area Networks. It is usually made up of a significant number of interconnected devices such as hubs, multiport switches, routers and satellite dishes (DiMarzio, 2001). One of the key needs of the WAN architecture to an organization is to provide faster access to files. Most organizations face the challenge of having to reload files. This is usually experienced in slow network connection situations (Meyers, 2004). Consequently, this affects the ability of the organization to succeed in meeting its set out business goals. However, with the WAN it becomes easier to enjoy speedy access to organizational data (DiMarzio, 2001). The WAN architecture is also of great need particularly in effective management of remote organization offices. That is, the WAN provides an efficient platform for managing and sharing of data between multiple office locations. To be precise, adoption of WAN solutions maximize the organizational network speed between remote business offices and accelerates file transfer (Karris, 2009). Another indispensable need of the WAN architecture is the ability to reach the global customer base. With an all-time internet access, it facilitates maximal access to the targeted global customer group. That is, it makes it easy to reach a wide customer set of customers, which is crucial in promoting business continuity. It thus plays a huge in increasing profits and meeting the set out business goals (DiMarzio, 2001). Communication is always a crucial need for effective business operations. In this sense, adoption of the WAN architecture technology acts a key need specifically in improving optimal performance of key business

Why living in the city is better than living on a farm Essay

Why living in the city is better than living on a farm - Essay Example lot more exposure to a harsh and cruel outside world than the farm, which cushions a man and does not let him interact with the atrocities of the modern world. Nonetheless, both these areas have their own advantages and disadvantages as discussed further. A man that grows up living in the city can see all the lights around him; he is exposed to the tumultuous expression of emotions, is able to meet all kinds of different people, is able to cater to different surroundings which include an environment outside the zone of his comfort level, and is able to mould himself with respect to the people and society that he lives in. Growing up on a farm is very much different than the city and does not provide as much experience or challenge to a man. A country life helps a man grow in a very agrarian and slow manner which helps him grow accustomed to a more traditional and conventional way of living and thinking. Technology has surely taken a modern turn on farms nowadays as well, however, that does not stop people from not being exposed to a lot more culture in cities than they do on farms. Taking for example, a man growing up in a city like New York as compared to one growing up on the soft farms of Alabama; The city will be able to provide many more opportunities in terms of career and education prospects and will help the man understand himself and discover himself while being in the company of a lot more interesting people and cultures. People growing up in the city are also subject to many more people migrating and coming in from abroad and thus are able to have a more worldly perspective on life. Furthermore, they are able to access new forms of communication, information and technology and thus are able to gain a better perception of everything around them and are able to adapt to newer situations in a much better manner than people belonging to farm areas. In conclusion, growing up in a city is much better than growing up on a farm mostly because of the kind of

Overview Segmenting B2c Markets Marketing Essay

Overview Segmenting B2c Markets Marketing Essay Over the years, the traditional face of marketing has changed. Whilst organisations recognize that they can no longer take their customers loyalty for granted, and need to adopt ongoing marketing strategies to stay ahead of their competitors (A general review, 2006, p. 23-25). Consequently, the target and strategy are crucial for a companys marketing. The company aims to bring a new brand of multivitamins called Supreme to the market. The product range includes Multivitamin and Iron, Multivitamin and minerals, Zinc, Cod Liver Oil, Effervescent Vitamin C, and Evening Primrose Oil. These different Multivitamins were identified through initial market research undertaking with the proposed target market. Indeed, it needs a detailed analysis for the segmentation and targeting process in order to reach the affluent end of the market. Therefore, it must be focus on the strategy such as segmentation, the differences between B2C and B2B for segmentation processes; the marketing phrase of targeting and how to make a segment and target market for the new range of products. Market segmentation is the process through, which consumers needs and desires, purchasing behaviour and buying habits are identified in order to divide the overall market for certain products into several consumer group market segments. Mass production, mass communication, technology, globalisation has helped create larger and lucrative potential markets. Organisations do not have the resources to or the inclination to be a single force within a loosely defined market (Brassington and Pettitt, 2006, p.193). The whole market can be seen as an orange, each segment of the orange represents a different market based upon geographic, demographic, Geodemographic, psychographic and behavioural similarities. According to the geographical factors for consumers segmentation, is where the geographical position and geographical environment variables to segment the market. Because in different geographic environments customers may have different needs and preferences for the same kind of products. According to statistics, personality factors subdivision is by age, sex, occupation, family income, family, life cycle, race, religion, nationality, variables, thus the market will be divided into different groups. Additionally, geodemographic combines demographic and geographic information together to help organizations know where the customers are and how many people there are. And then, the psychological factors, groups consumers according to their life style, personality, purchasing motivation, attitude, on different variables subdivided into the different groups. At last, the behavioural factors subdivision is that according to the consumers to purchase or used a commodity of time, purchase quantity, purchase frequency and the brand loyalty variables to segment market. segmenting B2B markets Business to business (B2B) segmentation is focused on the organization and the individual buyers. Macro Segmentation is based on the characteristics of organisations and the broader purchasing contexts they operate within. It assumes organisations will exhibit similar patterns and needs, reflected by their same buying behaviour. Bases used for macro segmentation are easily obtained from secondary information and grouped into two main categories which are organisational characteristics and product or service application. There are three organisational characteristics which are size, location and usage rate. Generally, the size of an organisation can make a difference in suppliers and purchasing. Organisations may sell according to the geographic concentration of the industries to serve. Additionally, the quantity of product purchased can categorise the difference in potential customers. Product or service application is the second group of segmentation based on acknowledge that the sa me goods can be used in many different ways. Looking at customer groupings within specific industries defined by standard industrial classification (SIC) codes. The SIC codes help identify sectors with a greater propensity to use particular products for particular applications. For example, glass has many uses to the motor industry.furthermore, Micro segmentation within macro segment a number of smaller micro segments may exist (Brassington and Pettitt, 2006, p.195).To focus on these, the organisation needs to have a detailed knowledge of individual members of the macro segment; while their management philosophy, decision-making structures, purchasing policies and strategies and their needs and wants. Much Information on these can come from published sources, past experience of potential buyer, sales force knowledge and experience, word-of-mouth, or the first hand from potential buyer. Overall, it has a number of ways to be able to segment business to business market to relate the n ature of product sold and the buying organisation. segmenting B2C markets In B2C (business to consumer) markets, there are five main categories of segmentation which are defined geographic, demographic, geodemographic, psychographic and behaviour based. Between them, they cover the full range of characteristics, such as descriptive, measurable, tangible or intangible, relating to the buyers lifestyle and the relationships with the product (Brassington and Pettitt, 2006, p.220). Geographic segmentation, it can be defined as the location for the consumer and based on the regional variables like region, country, city, climate, population density, and traffic. Demographic segmentation variables include age, gender, race, income, family lifecycle, occupation, education, religion, socioeconomic and nationality. Many of these variables have standard categories for the consumers values. Geodemographic segmentation is based on the analysis of people by where they live (Sleight, 1997, p.16) and combines geographic and demographic information together. Psychographic segmentation involves intangible variable such as lifestyle, activities, attitude, interests, values and opinion of the potential customer. Behavioral segmentation is based on actual customer behavior or the individuals relationship with the products. Some variables include benefit sought, end use, usage rate, brand loyalty, buyer readiness, price sensitivity and occasions. All the relevant characteristics from these five categories are suit for the market to segment. 2.4 targeting The target market is identified through market segmentation organisations provide appropriate products and services to meet the needs of customer or several sub-markets. There are three types of targeting for marketing mix strategies which are undifferentiated strategy, differentiated strategy and concentrated strategy. Firstly, the undifferentiated strategy approach is the demanding of the three approaches that assume the whole market is one great homogeneous unit without differences individuals in the market. Secondly, the differentiated strategy contains the development of a number of individual marketing mixes, each of them serve the different segment (Brassington and Pettitt, 2006, p.212). Finally, the concentrated strategy is the most focused approach and involves serving one specific segment. It can lead to detailed understanding of the target segments needs and wants. Discussion The differences between B2B and B2C on the segmentation The B2C markets have some similarities with B2B segmentation. However, the main distinction between both approaches is that a consumer purchases on emotion and a business purchases on logic, although they both selling a product or a service to the individual or groups, the marketing is difference for business to business (B2B) and business to consumer (B2C). The B2B market relies on very different sales strategies to be successful than the business to consumer market because the B2B sales market very relies on relationship selling and the sales can obtain in a longer term sales cycle than B2C(business to consumer) sales. The main difference is that consumer segments always much larger in terms of number of potential buyers. Consumer segmentation also bases on the buyers lifestyle and context because of most consumers purchases fulfill high-end needs rather than simply functional ones (Brassington and Pettitt, 2006, p.197). Certainly, they also have the difference segmentation for their different marketing. By the previous analysis of B2B segmentation, its divided into macro and micro variables or bases. Macro segmentation is the whole market share common general characteristics which have three characteristics are size, location and usage rate; micro segments based on differences in specific buying characteristics. In contrast, in consumer markets, in other words, it is B2C market; five main categories of segmentation are defined as geographic, demographic, Geodemographic, psychographic and behaviour. Thus they can divide into different aspects to segment the B2C market. For example, age, according to the age level to segment the market because these different kinds of multivitamins for different age level have different efficacy. Such as children need iron and zinc, multivitamin and minerals for teens and young, effervescent vitamin C for middle and cod liver oil and evening primrose oil for elderly. In addition, the gender and education level as target. Like high school, college and university, on the different level of studying they need different nutrients to supplement. Furthermore, not the same level of income for the individuals also can decide the different markets. Such cod liver oil and evening primrose oil is much expensive than the other multivitamins. Additionally, ethnic or religious background also can act as a basis to segment a market. Like as some religions cannot consume cod. Moreover, the family life cycle also is a point to have the market. For example, newly married, married for 10 20 years, with or without children. Overall, they both have different property to have the way to segment the market they needed for B2C and B2B. At the end, all the multivitamins products will have the appropriate market in the small groups to sale because of the market have segmented different layer based on the market segmentation standards. segment the market for the new multivitamins It is suggested that two main strategies to segment and target the market for the new multivitamins. One is the brand strategy and another one is the pricing strategy. Firstly, As Ruvalcaba and Elkes (2008) suggest: we have to find a way to diverge from others, to differentiate your offering through your branding work so that the offering stands out as relevant and superior in value to a clear target market. The brand is to give owner produce value-added of intangible assets, it could be used to separate with other competitors products of name, terminology, symbols or design and their combination, value-added source from the products impression of consumer heart formed. Businesses that are at the top of consumers minds have a high market share. Consistent, creative advertising will get the business top of mind awareness (TOMA RESEARCH, 2010). Brand awareness refers to the strength of a brand presence of a brand in the memory of a consumer. Brand awareness can create a reason to buy as well as a basis for a customer relationship (Aaker McLoughlin, 2007). For example, according to the brand awareness and radiation region, the new products can be divided into areas brand, domestic brands and international brand thus the new products have the different market in the geographic area. For multivitamins, the key proposition of the supreme brand is healthy. The main elements of the proposition include the kinds of multivitamins that different populations needed and keep healthy. Moreover, supreme follows a strategy of product innovation, in order to achieve a long term objectives. It takes the form of timely new product launches to enable the brand to more closely meet the needs of different types of consumers in different areas. Secondly, pricing strategy is another popular strategy which utilize for marketing. The limited use of pricing as a strategic tool to gain and hold competitive advantage has created an opportunity for companies willing to redesign their competitive portfolios and go with unorthodox strategy mixes (Thompson Coe, 1997). Cutting price of the products can be considered as an easiest way to absorb the customers. Therefore, pricing control also can be used to segment the different suitable markets. For example, the actions for the new product market can be cutting down the price to open the new market for new products in order to make more consumer known about these products, like have a small gifts if buying a bottle of multivitamins, buying one more than getting another free one or special discount for different type of multivitamins that have different kinds of efficacy, in particular date are very popular in sales industry to obtain more benefit. These actions also can execute in the center of city or the town center to segment the market. The effect of cutting price may increase the quantity demanded, however, a major barrier to the use of value pricing has been the belief that industrial markets are largely inelastic, therefore, price will not be a major determinant of quantity demanded (Barney, 1991). The reason for that is for the company, it is difficult to find the exact right price that matches the expectations of customers. Besides, blindfolded cutting price will lead an unhealthy competition environment with competitors. The result of conflicting on sale  is all companies losing profits at the end. For short term, it could be suitable, acceptable and feasible, but for long term, for example, once the customers have get used to buy the product on a sale price, it is difficult to raise the price again. Then it is unacceptable, the risk is too high. The customers would not consider the price seriously again. Therefore, the pricing strategy is not suitable for long term. Focus on fits the two main criterions of a good marketing strategy. The key of marketing is value, which can be defined as a ratio between benefits and costs between the customer gets and the organizations gives. The suitability of target is obvious, no matter improves the brand awareness, the quantity of product or the price control to share the same purpose, which is to gain profit. It is the mission of marketing. All these two aspects help the supreme to reach the goal, thus brand positioning and price consideration is suitable. Although there are risks, such as investment in advertising and building sponsor relationship with other organisations will cost, it is deemed worth the risks. Overall, continual segmentation is vital to fully understand consumer needs and changing habits. This will help provide appropriate produces to satisfied their needs and wants. Conclusion Segmentation is the tool that enables supreme to identify different groups of customers and markets, and provide the best possible products to meet individual or groups requirements. It also brings a number of benefits to both the consumer and the organization. The new multivitamins market consists of different consumers with differing needs. Focusing on branding positioning is a comprehensive strategy for the new multivitamins products to achieve a successful marketing. Whereas, as a diversified product, it should use many ways and the marketing segment strategies to sale in order to get the profit. In other words, the multivitamins still needs to focus on the different segmenting market. Alluring more consumers and keeping the regular customers in main areas to build brand loyalty are the main missions at present. They are still the primary objects for multivitamins to make profit and sustain operation.

Psychological Assessment 1 Midterm Multiple Choice :: essays research papers

Identify the letter of the choice that best completes the statement or answers the question. __D__ 1. Psychological tests a. pertain only to overt behavior. b. always have right or wrong answers. c. do not attempt to measure traits. d. measure characteristics of human behavior. __C__ 2. One's general potential, independent of prior learning, can best be described as a. achievement. b. aptitude. c. intelligence. d. ability. __D__ 3. Achievement, aptitude and intelligence can be encompassed by the term a. human potential. b. human traits. c. human personality. d. human ability. __B__ 4. The work of Weber and Fechner represent which foundation of psychological testing? a. individual differences b. psychophysical measurement c. survival of the fittest d. Darwinian evolution __B__ 5. A child's mental age a. cannot be determined independently of the child's chronological age. b. provides a measurement of a child's performance relative to other children of a particular age group. c. cannot be determined from a child's test score. d. can only be determined from large representative samples. __A__ 6. A major problem with the Woodworth Personal Data Sheet was that a. it assumed the answers were acceptable at face value. b. the normative sample was too small. c. it was difficult to administer. d. there were too few questions. __D__ 7. Factor analytic techniques were employed in the development of the a. MMPI. b. CPI. c. TAT. d. 16PF. __C__ 8. Which of the following scales would be used when the information is qualitative rather than quantitative? a. ordinal b. interval c. nominal d. ratio __C__ 9. In the Civil Rights Act of 1991, Section 106, a. within group norming was made legal. b. employers were prohibited from using test scores in hiring decisions. c. within group norming was made illegal. d. employers were prohibited from transforming test scores. __D__ 10. Each point on a scatter diagram represents a. the variance of a set of scores. b. the standard deviation of a set of scores. c. where an individual scored compared to the mean. d. where an individual scored on both x and y. __D__ 11. In a negative correlation, a. individuals tend to maintain the same or a similar relative performance. b. scores on one variable tell us nothing about scores on a second. c. individuals who score low on one variable tend to score low on a second. d. high scores on the x variable are associated with low scores on the y variable. __A?__ 12. Which of the following correlations represents the strongest relationship between two variables? a. .01 b. .85 c. .80 d. .50 __C__ 13. If the scores on X give us no information about the scores on Y, this indicates a. a positive correlation. b. a negative correlation. c. no correlation. d. a perfect correlation.

Evaluate the appropriateness of business information Essay

In this task I will be evaluating the appropriateness of business information used to make a strategic decision. In this part of the task I will be focusing on Tesco business. I will be talking about the importance in strategic decisions within Tesco and how they use the decisions for their business. Also I will be evaluating how the strategic decisions affect the financial performance of Tesco. Tesco Price Promise Website: Tesco uses the price checker to show customers that they are the cheapest supermarket out of the three leading supermarkets, Sainsbury’s, Morrisons and Asda. This is an important strategy for Tesco as they are able to gain customers as well as being competitors this leads to Tesco being able to make more profit compared to Asda, Morrisons and Sainsbury’s. Tesco has given this facility to people so that they are able to see where they have saved money and what they have got cheaper. Tesco has mainly got the price checker facility for themselves and this would be so that they can see what they need to do to be able to gain more customers as they are able to see what there consumers like. Tesco’s provide information which is valid and up to date so that it is easy and fast for the customers to compare the prices of every product they buy. This strategy is used to create marketing plans which then leads on to the strategic decisions made for Tesco. This is done by using the information as part of their marketing plan which will gain customers and maintain their business. Tesco Price Promise Receipt: Tesco doesn’t only provide their customers with the facility to go home and check on the internet how much they are saving but they also give their customer the opportunity to check how much they have saved compared to Asda, Morrisons and Sainsbury’s. This is done when they buy 10 or more items, they would automatically compare your final prices with the other supermarkets and give you two receipt of which one contains your main shopping list and prices and one says you have ‘ £ (something amount) off your next shop’ and this something amount is the amount of money you have saved in your shopping that same day. You are given two options at the bottom of the receipt which is where you can go to the customer service desk and get a voucher for the  amount you have shopped of using the code go onto online. Most importantly Tesco is giving the chance for you to do everything while shopping this is an advantage towards the customers as they would not want to go home and go through a long process whereas they can do it fast and much more easily. This increase profits the profit within the business as Tesco is providing you with products for cheaper and helping you. This also becomes more competitive against a rival as they have a way to increase customers and steal the customers there rivals have. This concludes to a positive financial performance as Tesco are gaining customers and earning a profit compared to other supermarkets. Tesco Club Card: Tesco has a club card facility, and this is a card which can be kept as a key ring as well as a card in your wallet. This allows you to gain points every time you shop at Tesco. This is also beneficial to Tesco as well because they are able to see what you have bought in your shopping basket and according to that they send you vouchers on your most bought items, allowing you to buy more. Also they give you vouchers so that you come back to Tesco as your shopping would be cheaper than it normally is, this attracts customers as they are saving money on their shop and this is what they want. This information Tesco is gaining helps them as they are able to achieve more customers so this increase the rival competitors and they are also gaining an increase in profit and customers due to the fact more people are shopping at Tesco and using the services they provide, this also means Tesco are able to develop even more. Tesco’s financial accounts from 2011-2012 The image above shows the financial highlights of Tesco within the world and the image on the right shows the financial highlights of Tesco in the UK. These figures reflect on the strategic decision as it would help Tesco to make future budgets and it also shows whether the services and facilities they have set up actually help make a profit for the business. Also it helps make long term decision like where they should expand next and how they would meet their aims. Also the price checker would has contributed to this as it has increased the amount of customers that shop at Tesco also it has shown people awareness of the Tesco business itself and this has increased the sales of Tesco which has been able to increase the sales revenue. Conclusion: Overall, I believe that Tesco has many strategies and these strategies help Tesco to make further decisions on what they will be doing as they would be aiming to increase profit, and become the better rivals. Tesco’s financial performance is getting better due to the better strategic decisions made within the company to increase profit and gain customers. Tesco uses the clever tools for them to be an effective company so that financial performances increase, which allows marketing plans to be made. This allows Tesco to create their strategic decisions, proving the information is appropriate.

Abuse can rewire kids brains essays

Abuse can rewire kids brains essays This article discusses the detrimental effects that abuse can have on a childs neurological activity. Children who are abused physically and psychologically show vehement neuronal excitation when observing pictures of angry faces. Children who are not victims of abuse do not experience such outrageous levels of neurological arousal when shown pictures of angry faces. Research conducted at the Child Emotion Research Laboratory suggests that the brains of abused are wired differently from those of kids who were not abused. Perhaps this is because the abused child develops a more acute set of survival skills. The brain is simply adapting (or more accurately, mal-adapting) to the childs environment. If the child is constantly being abused the brain is going to adapt itself to the abusers emotional patterns in order to maintain the childs well being. The brain becomes ultra sensitive to the abusers facial expressions to alert the child when danger is near. According to the article, howe ver, this increased activity can have negative effects on the abused childs development. The child becomes so sensitized to anger, which may cause he or she to perceive anger when it does not actually exist. The question that comes to my mind is this: Are playground bullies on bullies because they falsely perceive anger or some other threatening emotion simply because of at home abuse? I believe this article is trying to demonstrate that the environment plays a primary role in our brains overall development and functioning. Interestingly enough, when abused and non-abused children are shown fearful and happy faces their brain wave responses were quite similar. Only when the children were shown angry faces did the abused children have dramatically greater and longer lasting brain wave arousal. It makes sense that abused children have higher levels of brain stimulation when viewing angry ...

EMULSIFICATION AND DIGESTION OF LIPIDS BY BILE AND LIPASE Essays

EMULSIFICATION AND DIGESTION OF LIPIDS BY BILE AND LIPASE Essays NAME: CLASS : DBT 4A DATE SUBMITTED : 14 AUG 2015 EXPERIMENT 3:EMULSIFICATION AND DIGESTION OF LIPIDS BY BILE AND LIPASE (VIRTUAL) INTRODUCTION Lipase is a type of enzyme known as a hydrolase and is responsible for catalysing the hydrolysis of triglycerides (the substrate) into fatty acids and glycerol. It is referred to as a hydrolase because the reaction that it catalyses is a hydrolysis reaction in which large molecules are broken down into smaller ones with the addition of water. Lipase is a subclass of the esterases. Lipases usually involves in the digestion, transport and processing of dietary lipids in living organisms. Lipase is primarily produced in the pancreas, but is also in the mouth and stomach. Most people produce enough pancreatic lipase. But people with some disease such as cystic fibrosis and celiac disease may not have enough lipase to get the nutrition they need from food. As I had mentioned before, lipase catalyzes the breakdown of lipids by hydrolyzing the esters of fatty acids. Its function is important for the digestion and promoting absorption of fats in the intestines. Reaction of the lipase enzyme can be summarized as : Lipase Lipids Fatty acids + Glycerol This experiment was carried out to study the effect of temperature on rate of lipases activity of digesting fat into fatty acid and glycerol using a pH probe. The rate of lipases activity is the measure of how fast the lipase enzyme can catalyze the procedure of breaking down the lipid into triglyceride and fatty acids, causing the pH to decrease. Enzymes are sensitive to heat so does lipase. Lipase can be denatured by high temperature and extremes of pH. Both high temperature and extremes of pH change the bonds between amino acids in the enzyme, so changing its shape. This could stop the action of lipase. Addition of bile helps the action of lipase by promoting emulsification, allowing the lipid to mix more readily and reach the active sites of the enzyme more easily, speeding up the lipid digestion in the process. PROCEDURES 1. Laber three test tubes 1 - 3. 2. Using a graduated pipette, place 5ml of milk into each test tube. 3. Then pipette 7ml of sodium carbonate solution into each test tube. 4. Pipette 1ml of 3% bile salts solution into test tubes 2 and 3. 5. Using a pipette, add 1ml of phenolphthalein solution to each tube until the mixtures are bright pink. 6. With the graduated pipette, place 1ml of lipase into tubes 1 and 3. 7. Add boiled lipase in test tube 2. Lipase should be added into each tube at the same time. Shake the tubes well so that the contents would mix. 8. Record the time taken for the contents in each test tube to change color from pink to white. RESULTS Lipid Digestion Data Action of lipase on milk Tube All three tubes contain milk, sodium carbonate and phenolphthalein and:Time taken to change from pink to white 1Lipase onlySlow 2Boiled lipase and bile saltsNo changes 3Lipase and bile saltsFast DISCUSSION The purpose of this experiment is to investigate the effect of temperature on the breakdown of lipid by the help of bile. Action of lipase on milk was tested using substances such sodium carbonate, an alkali, phenolphthalein which is an indicator and milk that contains fats. Test tube 1 is the control where only bile salt is not used. The result shows the actual time lipase takes to break down ordinary fats. Time taken for the test tube 1 to change color from pink to white is slower compared to others. This is because lipase breaks down the lipids into fatty acids and glycerol in a slower manner. Presence of fatty acids into the tube neutralised sodium carbonate and reduced the pH. So, the color of mixture in tube 1 is changed to white. Test tube 2 is used to show the denaturing effect of heat on lipase. High temperature destroyed the lipases structure, which in turn prevents its action. Boiled lipase was denatured due to the high temperature. This means that no fats are converted, e ven in the presence of bile salts. Thus, there is no changes in pH and the color of the mixture. Test tube 3 is a similar situation as occurs in our bodies. Lipase and bile

Database in an Organisation Essay Example | Topics and Well Written Essays - 1500 words

Database in an Organisation - Essay Example This study covers various aspects related to database systems in the BMI healthcare hospital located in the United Kingdom. An analysis of database applications shows that a database system is an integral part of any health care organization. The key functions of a database system are also determined which include recording the relevant data, processing of data, organizing the collected data, and assisting departments of an organization in the different business processes. The result of the study shows that an efficient database system plays a key role in the progress and development of BMI healthcare hospital. 1. Introduction Data or up to date information is of critical importance for any company or organization. It not only plays a key role in the success of an organization but also makes the organizations compete with other firms in a competitive environment. However, companies need to manage the data in an appropriate way in order to make a good use of it. Therefore, information technology professionals have developed database systems, which not only help the organizations manage the data properly but also make the organizational activities efficient and well organized. It is due to the utmost importance of database systems that almost every company or organization of the current business environment has implemented efficient database systems in order to manage data in an organized way. In this paper, we will discuss what database systems are and what role do they play in the success of an organization. 2. What is Database? Before going into the discussion related to databases and their uses in organizations, let us get a better understanding of what database actually is. Date, Kannan, and Swamynathan (2006, p. 6) state, â€Å"A database is basically a computerized record-keeping system†. Database is a record of important data or information, which an organization requires to run different business processes and activities. â€Å"A database can be limited to a single desktop computer or can be stored in large server machines, like the IBM Mainframe† (Satalkar, 2009). Database systems are not like spreadsheets. Some of the functions, which make database systems different from spreadsheets, include retrieval of records that match certain criteria, updating of records in bulk, cross-referencing records in different tables, and performing complex aggregate calculations (Chapple). Database systems help the employees retrieve some specific data from the records. Database systems also help the doctors prepare reports based on recorded data and assist them in performing complex calculations needed to analyze different case histories. 2.1 Types of Databases â€Å"Two of the most popular database systems used by web developers today are MySQL and Microsoft's MS SQL server† (Hobach, 2008). There are various types of databases depending on the structure of data. Some most common types of databases include flat model database , network model database, hierarchical model database, and relational model database. The most commonly used type of database is relational model database. â€Å"In a relational database, information is stored in tables (often called relations) which help organize and structure data† (Martin, 2010). Companies use relational model database not only to store data but also to retrieve it when needed. Data is stored in the form of tables and each record stored in the table can have many fields. Using relational model

BIOTECHNOLOGY Essay Example | Topics and Well Written Essays - 1250 words - 1

BIOTECHNOLOGY - Essay Example Clinical trials are more than efficacy and safety; they are designed to provide information about different types of outcomes of the invention. Studies relating to pharmaceutical product are carried out in clinical trials to reveal what does the product does to the body. Pharmacokinetics studies are also done to determine the proper dosing, which can vary according to race, sex and metabolic differences. Pharmacodynamic studies are also used to examine the ability, safety and the clinical activity of the drug or device. Thus, clinical trials are significant, since it examines the interventions in details before it hits the market to common man. When the drug or any intervention is set for clinical trial, the experimentation stages are over. All the data regarding the invention are already been recorded, when it is set for clinical trial, it is to determine whether it can be utilized by humans or not. For example in case of any drug, the experiments relating to its origin, purification, its release etc, are already over when it hits the clinical trial. The study is also been carried in humans to determine the dosage, its side effects, after-effects etc. The safety and the effectiveness of the medication or device on a specific kind of patients are assessed. It is also assessed whether the new medication or device is more effective for the patient`s condition than the already used, standard medication or device. Thus, a clinical trail is not a set of experiments; it a set of both observational and interventional study. 3. What does safety really mean? [Hint: airplanes are relatively safe but every once in a while, an air plane will fall out of the sky. Does that mean we should ban airplane travel How is the safety of air travel any different than the safety of Vioxx or the safety of the drug-eluting stent?]. Drug safety has many implications on its use. In general practice